About Us

Philadelphia’s Online Video Network

Created and produced by Cheldin Barlatt Rumer, This is it Philly… connects regional and national celebrities, musicians, athletes, entertainers and trendsetters directly to the Philadelphia community, shares regional and national entertainment and lifestyle news and promotes newsworthy products, businesses and organizations through online video to encourage commerce, visitation and awareness for the city of Philadelphia.

Through its fast paced editing and upbeat format, This is it Philly… offers viewers an accurate depiction of the true Philadelphia lifestyle experience. The video segments found on this site vary from sit downs interviews to in depth features; from kitchen demonstrations to event coverage and from product launches to red carpet events.

By covering an array of different subjects and uploading new videos daily, This is it Philly… remains fresh from week to week and appeals to a wide range of Philadelphia consumers with various interests. From entertainment to fashion, from sports to music… you can find it all here at This is it Philly…

This is it Philly…also provides the entertainment industry and lifestyle brands with a platform to promote and/or launch their talent, products and/or services directly to Philadelphians through interactive online videos and product integrated consumer programs.